Work Experience

Digital Marketing Manager at Quantum

April 2016 - Present

  • Works directly with segment marketing teams, marketing operations, social media manager, web team & design team to   develop & execute on awareness/lead gen campaigns 

  • Ownership of all paid search, retargeting, display, content syndication and third-party email marketing programs

  • Monthly reporting demonstrating ROI of media spends, includes insights from Google Analytics, Marketo & Salesforce

  • Implemented new standardized tracking system (UTM codes) to clean up data and achieve better lead insights 

Digital Marketing Manager at LEWIS Pulse

June 2015 - April 2016

  • Responsible for client digital strategy including social channel management; blogging programs; paid media (social ads/some SEM); influencer outreach; integration with client PR, events teams, demand gen & international teams

  • Review of all client social content and deliverables, including weekly, monthly & quarterly reports 

  • Project management of all paid media buys for Intel Security, from financial processes through the creation of graphics, copywriting, execution of ads and performance reports

  • Manages two direct reports, three accounts (Intel Security, Good Technology, ShoreTel)

Strengths

Leadership

Analytics

Paid Media Strategy

Content Creation

Collaboration

 

Interests

Art & Music

Gardening

Technology

UX

Digital Marketing

Sr. Digital Marketing Specialist at LEWIS Pulse

​August 2013 - May 2015

  • Daily management of social channels for multiple clients 

  • Ghostwriting and Twitter management for C-level executives in the B2B & B2C tech space

  • Implementation of social ad campaigns on Twitter Ads, Outbrain, and LinkedIn (quarterly budgets between $15-75k)

  • Daily metrics reporting for client social channels using Spredfast, Sprout Social, Sysomos and Google Analytics 

  • Management of LEWIS Pulse’ largest blogging program, the Intel Security Rapid Response blog (increased page views from 5k per quarter to 20k per quarter)

  • Work in tandem with international PR teams to coordinate on strategy and tactics for integrated accounts 

  • Influencer outreach, planning, and execution of monthly Twitter chats (Traackr used for influencer research)

  • On-site social media support and contest execution at client events

2010 - present

2010 - present

Freelance Work & Travel

​February 2013 - August 2013

Director of Content at ApartmentList.com

October 2010 - February 2013

  • Recruited & managed team of 10-15 freelance writers to complete City Guides for Apartment List’s largest 1,000 cities

  • Increased organic traffic to ApartmentList.com from 0 to 60k monthly visitors using variety of SEO tactics, including leading an independent link-building team

  • Managed Blog, Facebook, Twitter, & Pinterest presence for Apartment List

  • Worked with design team to build company blog site from the ground up, including creation of blog categories, brand voice, blogging frequency & more; increased blog traffic from 0 to 15k monthly visitors

  • Creation of all social share images & blog graphics using Adobe Photoshop        

Marketing Intern at Jake Knows, Inc.
December 2009 – October 2010

  • Assisted in persona research and development of new user opportunities

  • Captured video testimonials and edited video using Apple iMovie; videos used to assist pitching efforts

  • Liaison between 20 person test group for new iPhone application and company CEO/developers

Creative Services Intern at NBC Bay Area

Summer 2008 

  • Hunted for new revenue opportunities

  • Proposed advertising opportunities to Marketing VPs and Directors of Media Relations

  • Created original show proposals using Microsoft Powerpoint

Education

University of California, Los Angeles

September 2006 - June 2010

  • B.A. in Communication Studies (emphasis in Mass Communication), Minor in Political Science

  • GPA 3.82; Magna Cum Laude

  • Phi Beta Kappa Honor Society

  • VP Membership, Dir. of Public Relations, and Dir. of Recruitment for Delta Gamma